Plum Goodness: Redefining Clean Beauty with Ethics, Efficacy, and Empathy
Plum Goodness is a pioneering Indian beauty and personal care brand committed to clean, cruelty-free, and environmentally responsible products. Founded with a mission to create effective and safe skincare, haircare, and beauty solutions, Plum focuses on combining science with sustainability. The company operates in the D2C (direct-to-consumer) personal care industry and has carved a niche