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Drools Pet Food Pvt. Ltd. is an Indian pet food company engaged in the manufacturing and distribution of scientifically formulated pet nutrition products. Operating within the broader pet care and animal nutrition industry, the company focuses on developing balanced dietary solutions for dogs and cats. Its product portfolio includes dry and wet food, functional treats, and veterinary-prescribed diets. The company’s mission is to promote pet health and well-being through nutritionally rich, safe, and affordable food developed with veterinary expertise.
Company Overview
| Section | Details |
|---|---|
| Company Name | Drools Pet Food Pvt. Ltd. |
| Industry | Pet Food, Animal Nutrition |
| Founded | 2010 |
| Headquarters | Rajnandgaon, Chhattisgarh, India |
| Founder | Dr. Shashank Sinha |
| Parent Company | IB Group |
| Mission | To provide scientifically formulated, safe, and affordable pet food for improved pet health and well-being |
| Core Offerings | Dry food, wet food, veterinary diets, functional treats for dogs and cats |
| Unique Approach | In-house R&D, veterinary consultation, ISO and HACCP-certified manufacturing, full supply chain control, no artificial preservatives or flavors |
| Problem Addressed | Limited availability of affordable, high-quality pet food in India; dependence on imports; lack of region-specific nutrition solutions |
| Market Impact | Helped democratize premium pet food in India; expanded reach to semi-urban markets; improved nutrition awareness among pet owners |
| Global Reach | Exporting to over 22 countries (e.g., Middle East, Southeast Asia, Africa) |
| Collaborations | Veterinary institutions, NGOs, animal shelters; certification from APEDA and food safety authorities |
| Achievements | One of Asia’s largest pet food manufacturing facilities; rapid growth in Indian and international pet markets |
| Sustainability Efforts | Use of locally sourced ingredients, recyclable packaging initiatives, energy-efficient manufacturing |
| Innovation | Development of age-specific, breed-specific, and condition-specific diets; investment in functional nutrition for digestion, immunity, and joint health |
| Leadership | Dr. Shashank Sinha – Managing Director, veterinary background; supported by a multidisciplinary management team |
| Certifications | ISO 22000:2005, HACCP, APEDA |
| Future Outlook | Continued expansion in international markets, deeper investment in R&D, and greater focus on sustainable and functional pet food products |
Drools was founded in 2010 in Rajnandgaon, Chhattisgarh, India, as part of the IB Group—a large Indian agribusiness conglomerate. The company was initiated under the leadership of Dr. Shashank Sinha, a veterinary professional with a specialization in animal nutrition. The vision behind Drools was to create a domestically produced alternative to imported pet food, with quality standards aligned with global benchmarks. The aim was to make premium pet food accessible to a larger segment of Indian pet owners, while also catering to international markets.
Unique Approach
Drools emphasizes a science-based approach to pet food formulation, with all products developed in consultation with veterinary nutritionists and experts. The company operates ISO 22000:2005 and HACCP-certified manufacturing facilities that follow stringent safety and hygiene protocols. Unlike many market players, Drools maintains complete control over its supply chain—from raw material procurement to final packaging—which allows for consistency and traceability. The formulations exclude artificial flavors and preservatives and incorporate easily digestible, protein-rich ingredients suitable for regional dietary needs.
Market Impact / Problem Solved
Prior to the emergence of Drools, the Indian pet food market was heavily reliant on imported products, which were often expensive and not tailored to local animal health requirements. Drools addressed this gap by introducing affordable, India-made pet food with a focus on nutrition and quality. This helped improve pet food accessibility across urban and semi-urban markets. The company also plays a role in promoting responsible pet ownership and awareness about pet health and nutrition, especially in markets where such knowledge remains limited.
Collaborations & Achievements
Drools has built a strong distribution network across India and currently exports to over 22 countries, including markets in the Middle East, Southeast Asia, and Africa. The company has formed collaborations with veterinary institutions, animal shelters, and pet care professionals for health and nutrition outreach programs. It has received certifications from bodies such as APEDA for its export practices and has been recognized in industry analyses for its rapid market penetration and production scale. Its manufacturing facility in Rajnandgaon is among the largest in Asia for pet food production.
Sustainability / Innovation
Drools is gradually incorporating sustainable practices into its operations, such as using locally sourced ingredients to reduce transportation-related emissions and investing in energy-efficient manufacturing processes. The company is also exploring recyclable packaging options and sustainable raw material sourcing. On the innovation front, Drools continues to expand its product range to include breed-specific, age-specific, and condition-specific pet food, with ongoing investment in R&D to develop functional products that support digestion, immunity, and joint health.
Leadership / Founder Insights
Dr. Shashank Sinha, founder and Managing Director of Drools, is a veterinary expert with deep industry experience in animal nutrition. His leadership has been instrumental in aligning product development with scientific standards and consumer needs. The management team includes professionals from animal health, supply chain, marketing, and operations backgrounds, collectively contributing to Drools’ strategic growth and regulatory compliance. Their combined efforts have helped position the company as a key player in both domestic and international pet food markets.
Conclusion
Drools Pet Food Pvt. Ltd. has contributed significantly to reshaping the pet food industry in India by providing accessible, research-backed nutrition solutions tailored to local and global markets. With its focus on quality manufacturing, scientific formulation, and expanding export footprint, the company continues to address critical gaps in pet care and nutrition. Its sustained investment in innovation and operational efficiency suggests a strong potential for continued growth and industry influence in the coming years.
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