Cashify: Transforming the Way India Sells and Buys Smartphones

Cashify is a leading Indian re-commerce platform that enables users to sell, buy, and recycle smartphones and other electronic devices in a convenient, safe, and environmentally conscious manner. With a mission to simplify gadget disposal and upgrade processes, Cashify empowers consumers to monetize their used electronics while supporting the circular economy. The platform focuses on making the process of device resale, refurbishment, and recycling transparent, reliable, and accessible.

Company Overview

Unique Approach

Cashify differentiates itself through its full-stack model, covering the entire lifecycle of a smartphone — from buyback and repair to refurbishment and resale. Its tech-enabled pricing algorithms ensure real-time, fair-value estimations, while its doorstep service model adds convenience and trust to the transaction process. The company also operates a network of offline retail stores and franchise partners, bridging the online-offline gap for tech-savvy and traditional users alike.

Market Impact & Problem Solved

India’s fast-growing smartphone market creates a significant volume of used and discarded devices. Cashify solves the fragmentation and lack of transparency in the second-hand electronics market by offering a streamlined, reliable platform where users can sell their old devices at competitive rates. It addresses key challenges like trust, pricing inconsistency, and e-waste disposal, promoting a circular economy and reducing landfill burden.

Collaborations & Achievements

• Partnerships with major brands like Apple, Samsung, Xiaomi, OnePlus, and Amazon for buyback programs.
• Successfully raised funding from prominent investors including Blume Ventures, Bessemer Venture Partners, Olympus Capital, and Amazon.
• Opened over 200+ retail stores across India.
• Recognized among India’s top re-commerce startups and a key player in the e-waste management ecosystem.

Sustainability & Innovation

Cashify plays a pivotal role in promoting sustainable electronics consumption. By refurbishing and reselling used phones, the company reduces the environmental impact of tech disposal. Its eco-friendly recycling practices ensure e-waste is handled ethically and safely. Moreover, its AI-powered pricing and logistics systems optimize the resale process while ensuring minimal resource wastage.

Leadership / Founder Insights

Mandeep Manocha, Co-Founder and CEO, brings deep expertise in supply chain management and re-commerce. A graduate of the University of Delhi, Manocha envisioned Cashify as a solution to India’s growing e-waste problem and unstructured second-hand electronics market. His leadership has steered Cashify through a decade of growth and innovation, expanding its footprint across multiple cities and verticals.

Conclusion

Cashify has emerged as a category-defining player in India’s re-commerce ecosystem, enabling millions to make smarter tech decisions while contributing to sustainability. With its strong technology backbone, consumer-centric approach, and expanding retail presence, Cashify is well-positioned to shape the future of electronics resale and responsible consumption in India and beyond.

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