Urban Monkey: Evolution of Streetwear in Urban Culture

In the concrete jungles of urban life, a new player has emerged, swinging from branch to branch, disrupting the mundane with a splash of creativity and style. Urban Monkey, a dynamic startup, is not just a brand; it’s a lifestyle. As we delve into the intriguing world of this rising star, let’s explore how Urban Monkey is redefining fashion, breaking stereotypes, and captivating the hearts of urbanites.

Company Overview

Company Vision

Urban Monkey envisions a dynamic fusion, seamlessly connecting the realms of mainstream fashion and the vibrant tapestry of urban culture. Committed to fostering individuality, embracing diversity, and championing sustainability, the brand sets out to redefine the narrative within the ever-evolving landscape of the fashion industry.

The Unique Aesthetic

What sets Urban Monkey apart from the crowded fashion landscape is its unique aesthetic that effortlessly blends urban streetwear with contemporary design. From bold graphic tees that make a statement to intricately designed accessories that add a touch of avant-garde to any outfit, Urban Monkey’s products are a celebration of individuality. The brand’s commitment to originality and innovation has struck a chord with a diverse audience, making it a go-to choice for those who crave more than just the latest trends.

Breaking Stereotypes Through Fashion

Urban Monkey is more than just a fashion brand; it’s a movement challenging stereotypes and redefining societal norms. The brand actively promotes inclusivity and diversity, showcasing a range of styles that resonate with people from all walks of life. From gender-neutral designs to size-inclusive options, Urban Monkey embraces the beauty of individual differences, encouraging everyone to express themselves authentically through fashion.

The Collaborative Spirit

In the spirit of community and collaboration, Urban Monkey has forged partnerships with emerging artists, designers, and influencers. By doing so, the brand not only supports and uplifts creative talent but also brings fresh perspectives to its collections. Collaborations with local artists have resulted in limited-edition pieces that tell compelling stories, transforming fashion into a canvas for artistic expression.

Sustainability as a Core Value

Urban Monkey recognizes the environmental impact of the fashion industry and is committed to making a positive change. From eco-friendly materials to ethical production practices, the brand is on a mission to redefine fashion’s footprint. It goes beyond mere aesthetics; it’s about experiencing a positive connection with an outfit that resonates with your personal values.

Urban Monkey Swings into the Shark Tank

Back in 2022, Urban Monkey made a bold move onto Shark Tank India, asking for 1 Crore INR for just 1% of the company, putting its value at a whopping 100 Crore INR. However, the Sharks didn’t jump on board. The lack of profitability and a sky-high valuation led all the Sharks to pass on investing in Urban Monkey. Despite the setback, the brand continues to swing through the urban jungle, proving that rejection on the tank doesn’t always mean the end of the road.

https://youtu.be/wFqfcuiOG9g (Full Pitch in Shark Tank)

Yash Gangwal – The Founder of Urban Monkey

Sprouting from the vibrant streets of Hong Kong, Yash embarked on a unique journey in the summer of 2011. After completing his education down under in Australia, the call of his dad’s diamond business awaited him back in India—a prospect that left him apprehensive.

Rejecting the mundane allure of a 9 to 5, Yash’s passion for art, hip hop, and skateboarding became the threads weaving connections with countless souls. Witnessing the absence of India’s underground street culture representation fueled his determination. Armed with streetwear as his medium, he set out to redefine the narrative.

When not immersed in business or mastering skateboard tricks, Yash is found crafting culinary wonders or honing his skills on the tennis court, seeking growth in every facet of life.

Wrapping Up

As Urban Monkey continues to swing through the urban landscape, leaving its mark on the fashion industry, it is clear that this startup is more than just a trendsetter – it’s a movement. With a commitment to authenticity, diversity, sustainability, and a tech-driven approach, Urban Monkey is carving its niche in the hearts and wardrobes of fashion enthusiasts worldwide. In a world where conformity is challenged, Urban Monkey invites everyone to embrace their uniqueness and join the journey of redefining urban style. The concrete jungle has a new king, and its name is Urban Monkey.