Udaan Transforming India’s B2B Trade Ecosystem through Digital Innovation
1. Introduction Udaan is a prominent B2B e-commerce platform based in India, focused on simplifying and digitizing the wholesale trade ecosystem. The company’s mission is to empower small and medium-sized businesses (SMBs) by offering an integrated platform that combines online product sourcing, logistics support, and access to financial services. Udaan operates across multiple categories, including