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Mintifi is a pioneering fintech company revolutionizing the way businesses access credit in India. Focused on transforming supply chain finance, the company provides seamless, digital lending solutions tailored for small and medium-sized enterprises (SMEs). Mintifi’s mission is to simplify and scale business financing through data-driven technology, empowering enterprises with faster, more flexible credit access. By leveraging automation and ecosystem partnerships, Mintifi streamlines credit workflows for suppliers, distributors, and manufacturers across various sectors.
Company Overview
Mintifi was founded in 2017 in Mumbai, India, by Anup Agarwal, Sanket Kamat, and Nitin Goel. The founding team brought together extensive experience in finance, technology, and business development with a vision to bridge the credit gap in India’s fragmented SME sector. The company was established with a core vision of democratizing access to working capital for underserved businesses through innovative and scalable technology solutions.
| Attribute | Details |
|---|---|
| Company Name | Mintifi |
| Founded | 2017 |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Anup Agarwal, Sanket Kamat, Nitin Goel |
| Industry Focus | Fintech, B2B Lending, Supply Chain Finance |
| Core Offerings | Digital lending platform for SMEs, anchor-led supply chain financing |
| Mission | To simplify and scale SME financing through technology and data-driven solutions |
| Unique Approach | Anchor-led model using supply chain data; automated credit assessments via ML |
| Key Technologies | Machine Learning, API Integrations, Real-time Analytics, Digital Onboarding |
| Target Market | Small and Medium Enterprises (SMEs), Large Corporates (Anchor Partners) |
| Major Partners | Parle, Nivea, Jockey, Varun Beverages, and others |
| Recent Funding | $110 million Series D (2023) led by Premji Invest and other notable investors |
| Achievements | Served thousands of SMEs; partnered with 100+ large enterprises |
| Sustainability Initiatives | Paperless processes, digital KYC, promoting financial inclusion |
| Innovation Focus | Embedded finance, AI-powered credit models, B2B Buy Now Pay Later (BNPL) |
| CEO | Anup Agarwal |
| CTO | Sanket Kamat |
| Strategic Head | Nitin Goel |
Unique Approach
What sets Mintifi apart is its digital-first, anchor-led supply chain financing model. The company partners with large corporates (anchors) and provides credit to their network of distributors and retailers. This model uses transaction-level data and supply chain linkages to underwrite credit, offering customized financing options without the need for traditional collateral.
Mintifi employs advanced machine learning algorithms, API integrations, and real-time analytics to automate credit assessment, disbursement, and collections. The platform ensures a frictionless experience for both anchors and borrowers, significantly reducing the time and paperwork traditionally involved in SME financing.
Market Impact / Problem Solved
India’s SME sector often faces restricted access to formal credit due to lack of financial documentation and collateral. Mintifi addresses this challenge by tapping into the supply chain data of large corporates to assess the creditworthiness of SMEs, enabling faster and more inclusive lending.
By digitizing the entire financing process, Mintifi enhances transparency, improves cash flows for distributors and retailers, and strengthens supplier ecosystems. Its platform supports over 100 large enterprises and thousands of SMEs, helping them bridge working capital gaps and grow sustainably.
Collaborations & Achievements
Mintifi has formed strategic partnerships with major brands across sectors such as FMCG, pharmaceuticals, consumer durables, and agri-inputs, including Parle, Jockey, Nivea, and Varun Beverages. These collaborations reinforce its anchor-based model and scale of operations.
In 2023, Mintifi raised $110 million in Series D funding led by Premji Invest, with participation from Norwest Venture Partners, Elevation Capital, and International Finance Corporation (IFC). The funding has accelerated platform expansion, product innovation, and deeper market penetration.
Sustainability / Innovation
Mintifi is actively promoting financial inclusion by offering underserved SMEs access to digital credit products. Through paperless onboarding, automated KYC, and digital documentation, the platform reduces the carbon footprint associated with traditional lending.
Innovation remains central to Mintifi’s operations, with ongoing development in embedded finance, BNPL (Buy Now Pay Later) solutions for B2B, and AI-powered credit models aimed at improving accuracy and scalability.
Leadership / Founder Insights
- Anup Agarwal, Co-founder & CEO, brings over a decade of investment banking and fintech experience. Prior to Mintifi, he held roles at companies like Avendus Capital and led fintech investments at Norwest Venture Partners.
- Sanket Kamat, Co-founder & CTO, is the technology lead behind Mintifi’s robust lending platform. He has a background in enterprise technology and product development.
- Nitin Goel, Co-founder, contributes strategic vision and operational expertise, playing a key role in expanding corporate partnerships and scaling product delivery.
Conclusion
Mintifi is redefining B2B credit access in India through its innovative, anchor-led supply chain finance platform. By leveraging technology and data, it addresses longstanding inefficiencies in SME financing, fostering growth and financial inclusion. As it continues to scale and innovate, Mintifi is poised to play a crucial role in reshaping India’s digital credit landscape and contributing to the broader fintech ecosystem.